In 2018 over 6,000 feet took to fields, pitches, ovals and courts all over Australia proudly sporting our very own Purple Socks in support for Pancreatic Cancer fundraising and awareness.
This amazing show of community support means our #GoingPurpleForPancreaticCancer campaign (or Purple Socks as we like to call it) tripled in size last year, generating over $30,000 directly into Pancreatic Cancer research. We love this campaign as it reflects perfectly what the Avner Foundation is striving for; Pancreatic Cancer awareness, community engagement and healthy fun for everyone!
Not many people know Pancreatic Cancer claims virtually the same amount of lives as Breast Cancer every year
Purple Socks was created in 2015 by Isabella Di Manno after the sudden death of her fiancee’s mother to the disease. Her family had always been very involved in football, and Isabella saw this as the perfect way to raise awareness and vital funds into research improving diagnosis and treatment.
“This is the 5th year the campaign has been running and continues to grow from strength to strength. With the 5-year survival rate at only 9.8%, we need to improve outcomes of this terrible disease into the future” says Isabella.
Three years later the campaign has grown from 300 players to over 3,000! Isabella’s initial dream was to see sporting fields around Australia “turn purple” for Pancreatic Cancer! A huge thank you to the 18 clubs and 3,046 players that took part in 2018. We appreciate how difficult it is to organise something like this, especially when people are already volunteering their own time.
Get Involved in 2019
This year the Purple Socks 2019 campaign will run on the weekend of June 22 & 23 and 29 & 30 and carry the hashtags #playinpurple for #PancreaticCancer.
We aim to turn sporting fields purple across Australia, and raise funds and awareness for Pancreatic Cancer research with participating clubs wearing “Purple Socks” at their matches on either weekend.
Download our information pack with all the campaign information, testimonials, online ordering details, and social media guide.
Players, coaches, managers, parents and supporters of all sporting codes can all wear purple socks on one of the weekends, and you can purchase our special high quality “Purple Socks” online for just $15 per pair, with all profits from the campaign going toward medical research into the disease.
The process is easy: Visit our online store, order the number you need for your players and teams, and the socks will be delivered to the address of your choice.
If you or your club would like to get involved in the raising funds and awareness through our Purple Socks please contact us via email at firstname.lastname@example.org. We can arrange to order your socks and give you some tips on how to run your event, and even get the local media involved.
Let's make it bigger!
The campaign is supported each year by Football NSW, and you can read the 2019 article on their website.
“2018 was a fantastic year for the Purple Socks campaign,” says Avner Foundation Founder and Executive Director Caroline Kelly “and this year we'd like to grow this wonderful initiative across the nation, as Pancreatic Cancer is a national health crisis that needs greater awareness, and funding for medical research. It is just so wonderful to see sportspeople, young, old and from a variety of codes, get involved to support our cause, at the same time increasing engagement with their own clubs and the local communities around them".
The success of Purple Socks is thanks to everyone involved and determined to make a difference.
Please spread the word and let’s make Isabella’s dream an even bigger reality!